Macro Trends in Graphic Design for 2025

This material presents a brief forecast for 2025. To determine more precisely and at the same time globally what will be relevant in 2025, we divided the trends into macro and micro levels. Macro trends set the overall direction—for example, sustainability or technological advancements. Micro trends are modish techniques that emerge quickly and fade just as fast. Read about them in our next article.

1️⃣ Artificial Intelligence

AI is already a familiar tool, but it is fundamentally transforming the work of designers: creative works are becoming more complex, engaging, and visually striking. In 2025, this trend will continue—professionals will increasingly turn to neural networks, making meanings and ideas more valuable, along with the ability to interpret them correctly in visual form.

2️⃣ The Revival of Craftsmanship

At the same time, the widespread use of AI is having an opposite effect. Over-saturation of AI-generated content is driving a return to handmade craftsmanship. In 2025, hand-drawn illustrations, natural textures, and handcrafted products will regain their value—anything that retains a human touch.

Illustrations created by real designers stand out with their organic details, drawing attention and inviting closer examination.

3️⃣ Focus on Sustainability

The demand for sustainable development will continue to grow, encouraging the use of eco-friendly and recycled materials. Digitalisation of processes will help minimise the use of paper and other environmentally harmful materials. For example, restaurants and cafes will increasingly replace paper menus with digital tablets and QR codes for ordering.

This trend is already established but not yet universal—many regions and even some establishments in major cities are still lagging behind.

4️⃣ Experimenting with Technology

Technology will continue to integrate into branding and communication, particularly with the advancement of augmented reality tools. These innovations will open new possibilities for consumer interaction, creating immersive brand experiences.

Augmented reality will not only serve as a tool for product presentations but also as a means to create unique experiences that strengthen emotional connections with brands. In the future, these technologies will revolutionise communication, making it more interactive and personalised.

5️⃣ Inclusivity

The demand for personalization will continue to rise, leading to greater consideration of diverse groups of people in design—including their age, health, preferences, and unique needs. Inclusivity will extend beyond font and color palette choices to product and service offerings, making them accessible to a wider audience.

6️⃣ The Fusion of Emotion and Practicality

Emotional appeal and practicality are often treated separately. Branding and design studios focus on visuals and emotions, while UX and UI design emphasize functionality. In 2025, the key challenge will be to create solutions that are both aesthetically appealing and user-friendly, breaking traditional boundaries.

7️⃣ Emphasis on Text

In an age of constant information overload, brands will need to find ways to stand out and build strong connections with their audiences. Emotionally rich and meaningful messages will become key tools for capturing attention.

In 2025, brands will focus on creating powerful slogans, compelling narratives, and memorable statements. The goal is not just to attract attention but to make audiences think, evoke emotions, and create the sense that the brand speaks their language.

8️⃣ Colors

According to WGSN analysts, the defining color of 2025 will be Future Dusk. This shade blends deep blue and dark purple, evoking a transition from night to dawn. It can appear warm or cool, making it versatile for design applications—from logos and packaging to digital products

Another trending color concept will be the "combination of the incompatible." Designers will experiment with contrasting hues, creating unexpected palettes that might have previously been considered "wrong." Brown with fuchsia, gold with ultramarine, or beige with neon green—such combinations add originality to designs.

Another notable trend that will gain traction in design is replacing black with various dark shades. These could include brown, dark purple, dark green, and more.

Why These Trends Matter?

Embrace these trends to create standout visuals that define the future of design. Which trend will you use first? Let us know!

Source: Based on materials from the designer community Logo-machine